Submissive and Evil Women of The Holy Bible :: Holy Bible Essays

The Submissive and Evil Women of the Bible      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Bible and the church have been the greatest stumbling blocks in the way of woman's emancipation.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A famous 19th century feminist named Elizabeth Cady Stanton voiced this about her struggle for women's freedom. Women, considered a lower class than the men, wanted this subjugation changed. Part of the reason for the subjugation of women is that the Bible could be interpreted in many different ways to suit the needs of the interpreter. These interpretations of the Bible are in part responsible for the belief that women are of a lower class than men. The reason this belief is present in our society is that approximately 85% of Americans are Judeo-Christian. We see examples of these beliefs when we look at the church, the daily lives of women, and the media. Looking at 1 Timothy 2:11-12, we see why our religious society could interpret the Bible this way:    Let a woman learn in silence with all submission, and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   do not permit a woman to teach or to have authority over a man, but to be in silence.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We must look at the historical context of the passage. Written approximately 2000 years ago, many parts of the Bible seem outdated. The passage portrays a time when women were property and were â€Å"trained† to be weak and fragile. This stopped only about 30 years ago. Before this time, society taught women from birth to be submissive to men. What does this mean to us today? It means that although American Society is no longer training women to be submissive, the problem is still present in our belief system. Many churches do not believe that women should be part of the clergy. This is because they interpret parts of the Bible, such as 1 Timothy 2:11-12, as saying that only men should preach. In 1848, women made a retaliation to these sentiments. At the Seneca Falls convention, women (including Elizabeth Cady Stanton) signed a Declaration of Sentiments. In the declaration it states:      Ã‚  Ã‚  Ã‚   He allows her in church, as well as state, but a subordinate position,   Ã‚  Ã‚  Ã‚   claiming apostolic authority for her exclusion from the ministry,   Ã‚  Ã‚  Ã‚   and, with some exceptions, from any public participation in the   Ã‚  Ã‚  Ã‚   affairs of the church  Ã‚   (Declaration 1)      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The people that these women fought against, including other women, believe that it is the duty of a woman to be quiet and submissive. I have experienced this anti-freedom dogma growing up in the Church of Christ community. I experience this dogma when I talk with my grandmother, a woman who lives by

West Nile Virus :: Biology Health Medical Essays

West Nile Virus Life History West Nile Virus, WNV, was first isolated in 1937 in the West Nile section of Uganda. It was the found in Egypt in the 1950's. It was first found to cause meningitis and encephalitis during an outbreak amongst elderly people in Israel in 1957. It was first found to infect other vertebrates (equine species) in France in the early 1960's. It did not cross over to the US until 1999 and has now spread to 44 states. There have been 8219 cases in the US since then with 182 deaths. Connecticut has had 12 cases without a death. Microbial Characteristics WNV belongs to the virus family arboviruses, so called because they are arthropod-borne. The virion is about 40 nm in size. WNV is a +ssRNA virus. It is also an enveloped, icosahedral virus. Incubation period is about 3-14 days. Transmission WNV is transmitted by the female mosquito of the Culex species and can be transmitted to many vertebrates including birds, horses, dogs, cats, and humans. WNV has not been found to be transmitted through person-to-person contact or between any of the secondary carriers (i.e. birds to humans, etc.). It can be spread through blood transfusion, but this has only happened twice in the US. Symptoms Most people who are infected with West Nile virus either have no symptoms or experience mild illness such as fever, headache and body aches before fully recovering. Some persons may also develop a mild rash or swollen lymph glands. In some individuals, particularly the elderly, West Nile virus can cause serious disease that affects brain and spinal tissue. Severe illness may include encephalitis, meningitis, and acute flaccid paralysis. Symptoms may include: headache, high fever, stiff neck, confusion, coma, tremors, convulsions, and muscle weakness or paralysis. At its most serious, West Nile virus cancause permanent neurological damage or death. The fatality rate is 10-15% of t he only 1% that develop the more severe condition. Diagnosis Diagnostic testing is usually only done on patients that acquire the more severe meningitis or encephalitis. A MAC-ELISA test is performed on the CSF to detect any virus specific IgM. A MAC-ELISA can also be done on serum samples to confirm viremia. Like many other new viral diseases, this test is done when all other infections, bacterial or otherwise, are ruled out as the causitive agent. Diagnosis is based highly on clinical suspicion.

External Analysis

External Analysis 1. PESTLE Factors Political and Legal · Government has high work efficiency, justice and transparency.  · Company or individual have low tax rate easy to calculate.  · Government supports the development of industry and commerce. | Economic ·Hong Kong is the world’s 11th trading powers and 2nd stock market in Asia.  ·One of the most free trade port and open investment policy. It is the only one RMB offshore market.  ·Over-estimation of the number of visitors. Loss $46 million in the second year and $12 million in its third year. | Socio-Cultural ·By colonial influence, Hong Kong’s culture will more closely to the western country.  ·More open and easy then investment in mainland China. Widely recognized as one of the freest economies in the world.  ·Well adapt the Chinese culture.  ·Marketing campaign was not aggressive enough. | Technological ·Diversification in Business and professional service. Have highly educated professional talents and modern management structure. | Environmental ·Resulted in major environmental problem, such as the death of the marine life and pollution from the nightly fireworks display. | | 2. Implication of PESTLE Analysis * As the management over-estimation of the number of visitors and with the Shanghai Disneyland will open in 2014, Disney HK should consider expansion their current target markets, not only focusing on the visitors are from the mainland China. Hong Kong Disney should be more aggressive in their marketing campaign to let more visitors will able to make more visit. At the same time, Disney HK should improve their service quality also the management as well. * Hong Kong public feels that Disney has shown little respect for the sentiments of people and has exhibited little social responsibility. Disney HK should increasing emphasis on environmentally and become more socially responsible. External Analysis External Analysis 1. PESTLE Factors Political and Legal · Government has high work efficiency, justice and transparency.  · Company or individual have low tax rate easy to calculate.  · Government supports the development of industry and commerce. | Economic ·Hong Kong is the world’s 11th trading powers and 2nd stock market in Asia.  ·One of the most free trade port and open investment policy. It is the only one RMB offshore market.  ·Over-estimation of the number of visitors. Loss $46 million in the second year and $12 million in its third year. | Socio-Cultural ·By colonial influence, Hong Kong’s culture will more closely to the western country.  ·More open and easy then investment in mainland China. Widely recognized as one of the freest economies in the world.  ·Well adapt the Chinese culture.  ·Marketing campaign was not aggressive enough. | Technological ·Diversification in Business and professional service. Have highly educated professional talents and modern management structure. | Environmental ·Resulted in major environmental problem, such as the death of the marine life and pollution from the nightly fireworks display. | | 2. Implication of PESTLE Analysis * As the management over-estimation of the number of visitors and with the Shanghai Disneyland will open in 2014, Disney HK should consider expansion their current target markets, not only focusing on the visitors are from the mainland China. Hong Kong Disney should be more aggressive in their marketing campaign to let more visitors will able to make more visit. At the same time, Disney HK should improve their service quality also the management as well. * Hong Kong public feels that Disney has shown little respect for the sentiments of people and has exhibited little social responsibility. Disney HK should increasing emphasis on environmentally and become more socially responsible.

Marketing Research Report on Co-op Bookshop

Marketing 202 Research Report Co-op Bookshop Executive Summary Co-op is a bookshop in Macquarie University at North Ryde Campus, and it sales new textbooks and references books to students, as well as popular novels and so on. However, after beginning of the semester, the quantity of sales of Co-op has an obvious decline. In this situation, our group use online survey method to collect questionnaires from 108 students in Macquarie University at North Ryde, and with the purpose of measuring students potential purchase behaviors and attitudes towards the Co-op, in order to help Co-op to improve the sales. Through use of the SPSS program, frequency, one-sample t-tests, cross tabulation and Chi-Square Tests data to show and analyze results of the survey, then in the following report there are four points can be concluded, and three commendations can be found. The most obviously one is that most of the students prefer to buy textbooks at a much lower price, compared with the demand for book quality, cheaper price seems more attractive. That is, although the second hand bookshop cannot to be a competitor on service and quality with Co-op bookshop, potential price threats could be bring to influence the Co-op bookshop’s sales volume. Then do some price promotional activities in Co-op is necessary. Table of content Introduction3 Hypothesis4 Research objectives4 Methods5 Results and finding6 Analysis16 Limitations19 Conclusion19 Recommendations20 Appendix21 Introduction University students are big and traditional market for textbooks, references books, magazines and journals, especially those with strong professional and academic focuses. Facing such a market, it is critical for bookshop owners to understand how to efficiently operate and manage the bookshops so as to meet the demands of the particular customer group and keep the business going under the fierce competitions from other channels. A traditional bookshop providing regular book categories and services may not satisfy this particular group and consequently ends with poor sales results. This report is based on the study on the Co-op, a bookshop in Macquarie University. It is observed that when the new semester begins, Co-op bookshop, with convenient access and abundant variety of stocks, becomes a destination for students to get new textbooks; however, sales shrink dramatically after the opening weeks. In this situation, our group tries to figure out the potential demands from the student group by understanding their purchase behaviors and attitudes towards the Co-op bookshop. A survey is made to understand the gap between the actual demands from the students and the current operation situation at the Co-op, and consequently to help Co-op to improve the sales. We use online survey method to collect questionnaires from 108 students in Macquarie University at North Ryde. In the following report, diagrams are used to discuss and analyze the survey result related to the research topics. Hypothesis †¢ Macquarie University students prefer to buy brand-new books at the Co-op bookshop rather than to get used books in second hand markets. †¢ Only Co-op bookshop sells new textbooks and academic references in Macquarie University. †¢ Quite a portion of the students are using second hand book, feeling easy with them. This is one of the reasons that make the sales shrink for the Co-op bookshop. †¢ Student opinions on the discounts offered by the Co-op bookshop are diverted. The student preferences survey shows that half students appreciate the discounts from the Co-op while the rest do not show big interest on it. Research objectives Several key objectives are decided for this research: – To identify the students group who prefer to buy textbook or other academic references in Co-op bookshop. To identify the student who are likely to join the membership to have discount plans with Co-op bookshop. – To measure student attitudes and beliefs about buying new books at Co-op bookshop. – To identify the level of satisfaction of the students who use second hand books. These research objectives are presented on the survey questions and will be explained in details in later part of this report. The research objectives are used to identify whether Co-op bookshop should enhance pric e promotion or leverage other methods in order to increase sales profit. The survey questions are based on the research objectives to help figure out an efficient promotion method. Methods Questionnaire survey is designed for this study since it is inexpensive, timesaving, and convenient. When properly designed, this method is very efficient because the survey questions are eligible for collecting opinions on multiple subjects from a large number of people. This research is targeted at all Macquarie University students at North Ryde campus. The feedback rate for this survey is 95%. 08 students are sampled after wiping off invalid questionnaires. We collect these samples using random sampling. We spread this survey question randomly to our classmates, student in library, student in SAM building and canteen. The statistical methods used to analyze the data are obtained through the SPSS Program. Through the use of SPSS program, frequencies, one-sample t-tests, cross tabulation and Chi-Square Tests data are generated reflecting the results of the survey. Resu lts and finding Question 1 |If you want to buy some books, which way comes to your mind first? | |Frequency |Percent |Valid Percent |Cumulative Percent| |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |I don't want to |14 |13. 0 |58. 3 | | |pay the | | | | | |membership fee | | | | [pic] 14 students out of 24 say they don’t want to join because of the membership fee, which makes up 58. 3 percent; 7 students out of 24 think the discount is too low to be attractive, which constitutes 29. 2% of total valid samples; 3 students out of 24 claim that they have no idea about the membership, the 12. 5%. We have expected a lower percent on the fee consideration, because the fee is not high and is apparently beneficial with 10% saved on each purchase. This percentage is obviously higher than our expectation. 29. 17% of students think the discount rate is the reason, however we have expected this number to be higher, because the main benefits of membership is the discount. Discount also to some degrees shortens the gaps between brand-new and second-hand books on the price consideration. Thus we expect the main reason of not getting membership is due to a discount lower than students’ expectation. Question6: If the Co-op bookshop sells combined textbooks cheaper than the separate one, do you prefer to buy? |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Yes |74 |68. 5 |68. 5 |68. 5 | | |No |14 |13. 0 |13. 0 |81. 5 | | |I do not care |20 |18. 5 |18. 5 |100. 0 | | |Total |108 |100. 0 |100. 0 | | [pic] For this question, 68. % of the students appreciate the bundled offer at a more favorable price than that for individual sales at the Co-op bookshop. The bundle promotion type not only attract the student with textbook demand, with Co-op gradually recognized as a resort for favorable seller, more people will think of Co-op whenever they want to search for some other references. This probably will bring back the rest 18. 5% people who initially say no to the Co-op. Thus the demand for new textbook in MQ campus will ramp up, and the Co-op bookshop will sell more books than ever, even the profit per each sales decrease a little, then the overall profit will increase with higher sales volume. Question7: If Co-op bookshop provides  extra discount  on the  other  books besides textbooks periodically,  would you like to come? | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Yes |63 |58. 3 |58. 3 |58. 3 | | |No |45 |41. 7 |41. 7 |100. 0 | | |Total |108 |100. 0 |100. 0 | | [pic] From this question, our group wants to know the attitude of the students in North Ryde MQ campus towards books other than textbooks. From the diagram this survey reveals a satisfactory result with 58. 3% people in the survey willing to buy other books from the Co-op shop. For the rest 41. 7% who claim no intention to buy books other than textbooks, we think this will not impact the sales and promotion strategy of the Co-op shop to ignore the potential market demand other than textbooks in North Ryde MQ campus. Question8: Have you used second hand textbook before? | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Yes |92 |85. 2 |85. 2 |85. | | |No |16 |14. 8 |14. 8 |100. 0 | | |Total |108 |100. 0 |100. 0 | | | | | | | | | [pic] The result of this question turns out that about 85. 2% students in our survey have used secondhand textbook, with only 14. 8% using only new books. This reveals that the biggest competitor of Co-op shop is second hand bookshop. Question 9: What are you feeling when using second hand textbook? |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Regretful |7 |6. 5 |6. 6 |6. 6 | | |Poor |25 |23. 1 |23. 6 |30. 2 | | |Good |59 |54. 6 |55. 7 |85. 8 | | |Excellent |11 |10. 2 |10. 4 |96. 2 | | |Delightful |6 |5. 5 |3. 8 |100. 0 | |Total |108 |100. | | | [pic] The result further expands the discovery in the previous question. The result shows 6. 5% of the surveyed people thinking regretful for the quality of second hand books and 23. 1% feeling them poor; while 54. 6% finding them as a good choice, 10. 2% believing second hand books just excellent and 5. 5% reporting delightful user experience. That means about 70. 3% people in the survey think second hand book markets are better resorts for textbook and they prefer using it given that they have convenient access to them. Therefore, this result of this question confirms again that the biggest competitor of Co-op shop is second hand bookshop. Question 10: |Are you an international student? | | | | | | | | | | |Gender |Total | | | | |Male |Female | | |% Within Gender |100. 0% |100. 0% |100. 0% | Chi-Square Tests | | | |b. Computed only for a 2Ãâ€"2 table | Among the surveyed student, 83. 7% male students and 72. 9% female have Co-op bookshop membership, which does not stand for distinct difference between gender groups. The result is reflected in the Chi-square test table. The p-value in chi-square tests is more than 5% cut-off, thus the gender has no significant impact on people decision to get membership or not. |Are you an international student? * What's your feeling when you use the second hand textbook? Cross tabulation | | | | |Value |df |Asymp. Sig. (2-sided) | |Pearson Chi-Square |2. 009a |4 |. 734 | |Likelihood Ratio |2. 323 |4 |. 677 | |Linear-by-Linear Association |1. 329 |1 |. 249 | |N of Valid Cases |108 | | | |a. 5 cells (50. 0%) have expected count less than 5. The minimum expected count is . 37. | | Question 9 reveals student attitudes towards second hand textbook, with 7. 1%, 24. 5%, 55. 1%, 10. 2% and 3. 1% of the surveyed students claiming second hand book user experience as regretful, poor, good, excellent and delightful. In total 108 surveyed students, 98 are international students and only 10 are local students. However, their opinions do not vary much as reflected in the Chi-square test table. A p-value of 0. 734 that is more than 5% cut-off, thus the feeling of using second hand books is not significant affected by whether the students are international or local. |Which facility are you in? Have you used the second hand textbook before? Cross tabulation | | | | | Value |df |Asymp. Sig. (2-sided)| |Pearson Chi-Square |3. 261a |3 |. 353 | |Likelihood Ratio |2. 576 |3 |. 462 | |Linear-by-Linear Association |. 529 |1 |. 467 | |N of Valid Cases |108 | | | |a. 6 cells (75. %) have expected count less than 5. The minimum expected count is . 59. | From the cross tabulation, 87. 2% students majored in business/economic have used second hand book, turning out the highest rate among the rest groups. Only 60% human science students have used second hand book, which becomes the lowest in the survey. In average, 85. 2% out of total 108 students have used second hand book, which mean in this campus, the second hand book market is a big rivalry to Co-op bookshop. However, in the chi-square test, the p-value of more than 5% cut off indicates that facility has no significant impact on student decision to use second hand books or not. Limitations There are many limitations affecting our projects, for all Likert questions, we try to provide the respondents a chance to answer in neutral way to reflect a true situation of the book sales on campus. However, some people give up in the middle of survey with the questionnaire half complete. If these data are recorded for the data analysis, the inaccuracy will be introduced in the final result. Therefore, these survey input must be manually removed before the analysis. Another limitation is that the survey samples are not diverse enough, with most respondents being international students but only 10 out of 108 students as local. This reason may affect the accuracy of data result. This problem could have been avoided with careful selection of the sample student and more samples. Moreover, the descriptions for questions do not make sense in their word meaning, which confuse the student and affect their answers. We should have more carefully reviewed the descriptions and adding necessary explanations before handing them out for the survey. Conclusion According to the results of the survey discussed and analyzed above, the following points form North Ryde’s Macquarie University students can be concluded. Firstly, most of the students go to Co-op bookshop for textbooks at the beginning of the semester. Secondly, most of the students have a membership even they do not choose to buy books at the Co-op bookshop at the first thought. This finding does not show big variation between the gender groups. Thirdly, although it is obvious that second hand bookshop cannot compete on service and quality with Co-op bookshop, most of the students prefer to buy textbooks at a much lower price while the demand for book quality are not that important to them compared with the price At the same time, buying second handbooks are not divided between the international students and the local students, or among the facilities they are in. Thus, second hand bookshop turns out to be a threat to Co-op bookshop sales in Macquarie University. Moreover, from the data that received in the survey, it seems that the reason why most students are not willing to become members of the Co-op bookshop is the extra membership fee. Recommendations †¢ From the survey it can be found that most students like to purchase the textbooks in bundle at a favorable price, because it is cheaper than purchasing separately. It would be feasible for Co-op bookshop to offer more bundled selection to increase sales volume. Qui te some students think the discount rate to be unsatisfactorily low, which prompts the Co-op bookshop to offer a higher discount rate to attract these students. †¢ Most students only go to the Co-op bookshop for textbooks at the beginning of the semesters. Thus, the Co-op bookshop shall put more emphasis on promotion by, for example, handing out more advertisement fliers to students to explain favorable offerings and to spread recent promotion activities so as to attract the potential customers. Appendix Q1 [pic] If you want to buy some books, which way comes to your mind first? †¢ [pic]The co-op bookshop †¢ [pic]2nd hand bookshop †¢ [pic]Other book stores Q2 [pic] Have you  ever  bought books from the co-op bookshop? †¢ [pic]Yes †¢ [pic]No | |[pic] | | | |[pic] | | |If No Is Selected, Then Skip To End of Survey | | |Edit | | | | | | Q3 [pic] Which  time period do you go to the Co-op bookshop often? †¢ [pic]beginning of the semester †¢ [pic]interim of the semester †¢ [pic]end of semester †¢ [pic]aperiodicity Q4 [pic] Were you joining membership of Co-op bookshop? †¢ [pic]Yes †¢ [pic]No | |[pic] | | | |[pic] | | |If Yes Is Selected, Then Skip To if the co-op bookshop sells combined textbooks†¦ | | |Edit | | | | | | Q5 [pic] Why do you not join a member of the Co-op bookshop? †¢ [pic]I don't want to pay the membership fee †¢ [pic]The membership discount too low †¢ [pic]I have never known about the membership †¢ [pic]I have never bought books in the Co-op bookshop †¢ Q6 [pic] If the Co-op bookshop sells combined textbooks cheaper than the  separate one, do you prefer to buy? †¢ [pic]Yes †¢ [pic]No †¢ [pic]I do not care Q7 [pic] If Co-op bookshop provide  extra discount  on  the  other  books (except textbook) periodically,  would you like to come? †¢ [pic]Yes †¢ [pic]No Q8 [pic] Have you used the second hand textbook before? †¢ [pic]Yes †¢ [pic]No Q9 [pic] What's the feeling when you use the second hand textbook? |Regretful |Poor |Good |Excellent |Delightful | |[pic] |[pic] |[pic] |[pic] |[pic] | Q10 [pic] Are you an international student? †¢ [pic]Yes †¢ [pic]No Q11 [pic] Gender †¢ [pic]Male †¢ [pic]Female Q12 [pic] Which  facility are you in? †¢ [pic]Art †¢ [pic]Human Science †¢ [pic]Business/Economic †¢ [pic]Science

Student Protest at Gigantic State University Essay

Student Protest at Gigantic State University - Essay Example Lastly, the whole demonstration by the students was a criminal act since it was not sanctioned by the university. Furthermore, the incident also had some elements of negligence since in the first instance, there were no security officers outside the offices of the president. The university is bound by law to protect its employees against any acts that may cause bodily and psychological harm or endanger their lives. As such, by not providing security to these offices, the university failed to protect Prudence and the president of the university. Additionally, the university security took a total of ten minutes before responding to Prudence’s call during which she underwent a horrifying experience. These instances show that the university was negligent in ensuring security for its employees, within its compound. Furthermore, Mr. Chandler could be held accountable for negligence seeing as he was asleep during the entire incident, whereby had he been awake at the time, then the ev ents herein would not have escalated the way they did. From the beginning the students abused their right to freedom of expression by engaging in violent conduct during the protests. Moreover, they did not use the legal channels in which to air their grievances. The students also broke the law through forced entry as well as trespassing in the offices of the president of the university. The students also violated the rights of Prudence and the university president by unlawfully detaining them in the offices. Furthermore, the university also broke the law in that it failed to protect Prudence; hence, it was in breach of their contract agreement. In terms of liability for the damages caused during the protest, the university should be held responsible for the mental damage on Prudence since the University, according to the law of liability, is responsible for any torts committed by its students in case of student protests which in this incident are classified under intentional torts a nd unintentional torts, in reference to negligence by the university. The university may also hold the student body liable for all the physical damages that resulted from their actions on that day. This incidence incurs several counts of both intentional torts and unintentional torts. The university is tortuously liable in the category of intentional torts, specifically assault and battery where the student leader knocks the phone and threatens to shoot her head off. Additionally, the university is also liable under the intentional torts for infliction of emotional distress which resulted in Prudence being unable to return to work for a week and is now dependent on tranquilizers. The president of the university could also sue the institution and the students for unlawful imprisonment. In the category of unintentional torts, the university is liable for negligence since it failed to provide security for both Prudence and the university president while the security officers did not re spond on time after Prudence’s distress call. Moreover, both Mr. Chandler and the University are liable under the unintentional torts with reference to negligence arising out of the fact that Mr. Chandler was asleep during the entire incident. Court Brief Facts Students held an illegal demonstration in President Chandler’

Social Media Research Paper Example | Topics and Well Written Essays - 1500 words

Social Media - Research Paper Example This paper seeks to give an in-depth evaluation of social media marketing. Different social media networks have subscriptions in terms of millions, which are cheaper than other media platform. This is very beneficial to the marketing company as the resources saved can be used in investing in other fields, which would ensure the continuous expansion of the company. Therefore, social media platforms are able to make it easier for companies to make a variety of cost effective strategies and campaigns In marketing, the number of audience who access the information being presented by the advertising company matters a lot in the success of the entire marketing process. Since the cost of accessing other media such as newspapers is high, social media fit very well to numerous individuals. The services are easily accessible to many, especially the youths and middle-aged persons, who form a significant percentage of the targeted group for many products. Through blogs and articles, social media platforms have been proved to be very effective in driving traffic to the website, which in most cases results in stronger brand names and increased sales, which are essential for a brand to have a competitive edge in the market (Meyerson and Entrepreneur press 3-63). When marketing global products, other means of marketing such as billboards, newspapers and radio are not effective due to geographical boundaries limitations. On the other hand, social media has no geographical limitation, and thus can be used by various persons in numerous regions across the globe. As such, in marketing global products, social media is very effective as it allows people from different geographic location to meet at the same time and at the same time and air their view freely. This enables the company to have an understanding of the global perception of their product, and

Single Parent Assignment Example | Topics and Well Written Essays - 2000 words

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