Bulgarian and Romanian Essay Example for Free

Bulgarian and Romanian Essay Bulgarian and Romanian citizens are free to live and work in the I-JK after controls in place since 2007 expired. Home Affairs Select Committee chairman Keith Vaz greeted the first flight from Romania as it landed at Luton airport on Wednesday morning. Romanian Victor Spiersau was aboard and said: l dont come to rob your country. I come to work and go home. The UK has not released forecasts of migrant numbers, but campaigners say up to 50,000 people a year could come. Immigration minister Mark Harper said curbs on access to benefits would ensure hose heading to the uK would contribute to the economy. New arrivals One of the planes passengers, Victor Spiersau, was coming to the country for the first time. Nigel Farage: Its irresponsible to open the door unconditionally The 30-year-old said he already had a car washing Job lined up that would earn him 10 euros (‚Â ¬8) an hour an improvement on the 10 euros a day he received working in the construction industry at home. l dont come to rob your country. I come to work and then go home, he said. Here you paya lot; in Romania its very cheap. Mr Spiersau added: l dont want to stay here. I want to renovate my home and to make a good life in Romania because its much easier to live in Romania because its not expensive. A Home Offce spokesman said the government was working to reduce net migration and would ensure people entering Britain were doing so for the right reasons. However, more than 60 MPs are backing a campaign to extend the restrictions for a further five years, saying the British economy has not sufficiently recovered from the 2008 recession to cope with the change and that It will put pressure on public services and reduce Job opportunltles for Brltlsh workers. Welfare strain Laszlo Andor, the EU commissioner for employment, social affairs and Inclusion, said there were already three million people from Bulgaria and Romania llvlng In other European union member states. continue reading tne maln story Analysis image of Mark Lowen Mark Lowen BBC News, Bucharest Its a special new year for Romanians and Bulgarians, finally gaining equal rights to work freely across the EIJ seven years after their accession. Some, particularly Britain, fear large numbers will come, mindful that a decade ago the government expected 15,000 per year from Eastern Europe but a million and a alf came. No extra flights have been planned from Bucharest but one coach company has tripled services to London. Many here talk of their hopes of a better life with higher salaries but nobody knows quite how many will finally leave. It is unlikely that there will be any major increase following the ending of the final restrictions on Bulgarian and Romanian workers, he said. Mr Andor said his organisation recognised that migrant influxes could strain welfare systems in host countries but since the EIJ provided contingency funds for this it was no reason to put up barriers. He said migrants were essential to economic recovery and must be protected from discrimination. l firmly believe that restricting the free movement of European workers is not the answer to high unemployment or a solution to the crisis, he added. Migration Watch which campaigns for tighter controls on immigration has suggested that many of the two million Romanians and Bulgarians currently working in Spain and Italy could now be tempted to come to the I-JK by the higher wages and access to in-work benefits such as tax credits.

Marketing Communications Mix Strategies | Tesco

Marketing Communications Mix Strategies | Tesco Although the 4P characterization has led to widespread use of the term promotion for describing communications with prospects and customers, the term marketing communications is preferred by most marketing practitioners as well as by many educators. Consider that we may want to use marketing communications to refer to the collection of advertising, sales promotions, public relations, event marketing, and other communication devices. Promotion is considered as Sales Promotion. (Shimp 2007) {Terence A. Shimp (2007), Integrated Marketing Communications in Advertising and Promotion, 7th Edition, Ohio, Thomson South-Western, P: 4.} Marketing Communication is used by organisations to communicate with customers with respect to their product offerings. In this sense, Marketing Communication is one side of the communication process with customers. Market research, in which suppliers seek to elicit information on consumer requirements from consumers, is the complementary component of the communication process. The following summarises this very simply: (Rowley 1998). Source: Promotion and marketing communications in the information marketplace. According to Rowley producer should communicate to reach the customers and in turn should listen to the customers needs and requirements to enhance the product and service. Tesco proudly announced that one of the reasons to its Success is listening to their Customers and its suppliers. Tesco has adopted multiple qualitative research techniques to reach their customers such as focus groups, accompanied shops, home visits to collect the feedback in order to straighten the things and respond quickly. Modestly they say Its simple we listen and respond, providing customers with what they tell us they want. { [online] < http://www.tesco.com/talkingtesco/listening/> (March 19, 2010)}. Marketing Communications Mix also know as Promotional Mix consists of Advertising, Personal Selling, Sales Promotion, Direct Marketing, Internet Promotion and Publicity. Marketing communications Mix strategies: Source: Promotion and marketing communications in the information marketplace. Push Strategies: A promotion strategy that calls for using the sales forces and trade promotion to push the product through channels. The producer promotes the product to wholesalers, the wholesalers promote to retailers and the retailers promote to consumers (Kotler et al. 2005). Pull Strategy: A promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask wholesalers and the wholesalers will ask the producers (Kotler et al. 2005). Push Strategy aims at Intermediaries, its make good use of Sales promotion and Personal Selling. Pull Strategy aims at direct customers, its make good use of Advertisements. Advertising: Source: You tube : Tesco Christmas 2009 advertisement. [Online]http://www.youtube.com/watch?v=n8y85QTa1g8 (March 19, 2010) This Advertisement is about promotional offers at Tesco for Christmas, It states that everyone could enjoy a finest Christmas at Tesco with an affordable range of products. Advertising is a paid form of non-interactive showcase of products and services to the consumer through print media or other common advertising channels (Rowley 1998). Advertising Models: AIDA Model: Attention: Making customer aware of the product. Interest: Developing an interest in the product. Desire: Making customer think that he needs the product. Action: Purchase is made. Designing communication strategies is important to identify whether the objective is to draw to attention, cultivate interest, stimulate desire or provoke action(Rowley 1998). Communication Objectives: Source: Promotion and marketing communications in the information marketplace. From the above objectives, AIDA is strongly recommended (Rowley 1998). According to Rowley a communication strategy should have a message and it should go along with its communication objective. The message should reflect the unique selling proposition (USP) of the products. The organizations should concentrate on elements of the message that need to be considered are: Content, Structure, Format and Source. Importantly these Advertisements should be target oriented; the Organisations should often have a strategy on the market to target. Impact of Advertisements: A good communication strategy would yield results per expectations. It should be market oriented and should reach market without any cost to the market. Directive would leave an impact, provided its ethical. Positives of Advertisements: It can create awareness in the targeted market. It can reach markets far and wide. Positioning of the product and Brand image could earn customers trust. Negatives of Advertisements: It cannot answer the customer queries. Always may not provoke customers to purchase decision. Too many Advertisements may cause audience loose concentration. Personal Selling According to Baker (2003) personal selling can be defined as the personal contact with one or more purchasers for the purpose of making a sale. To be effective, marketing management needs to integrate personal selling with other promotional elements, with other organizational functions such as distribution and production, and with the customer and competitive structures prevailing in the market. Different stages in Personal Selling: Generating leads and identifying prospects Pre-call planning The approach The presentation Overcoming objections Closing Follow-up. Baker says Personal selling is a two-way approach and it employs push strategy and is relatively expensive per contact and according to a 2001 survey, the average cost of an outside salesperson is in excess of 55,000 pounds per annum. The actual time spent on face-face customer communication is typically around 20-30 per cent of working hours. Sales management issues: Selection of sales Team Training Leadership and supervision Remuneration Evaluation and control Impact of Personal Selling: Efficient sales force often yield results Personal selling increases the customers interest and desire on the product and it could lead to purchase Personal Selling should act as forum for answers to all the customers queries Positives of Personal Selling: High Interactive communication between the buyer and the seller Detailed product information and features Relationships can develop Negatives of Personal Selling: Cost oriented Team Not appropriate approach towards thousands of prospective buyers Sales closure time could lead to customer dissatisfaction Sales Promotion: Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service (Kotler et al. 2005). As per the above definition, sales promotion offers reasons that would achieve immediate sales. It seeks to lure people to buy now. Promotional Tools: Samples Coupons Rebates Price packs Premiums Advertising specialties Patronage rewards Point-of-purchase Competitions, lotteries and games Impact of Sales Promotion: It helps to lure consumers and attract them from competitors Customers trying our products, giving a chance to retain them Positives of Sales Promotion: Increase immediate sales Interim strategic tool Negatives of Sales Promotion: Not for long-term usage, as customers may get used to this. Too much involvement into sales promotion may harm the brand image Seasonal Promotions: Advertisement Models: Internet promotion: Its interlinked with Place i.e. Mix in Mix. Sales Promotion: Public relations: Promotional Strategies: Pull Strategy: Push Strategy: Mercer (1996), in emphasizing that communication must be a two-way process, says (p. 309): The ideal form of promotion is the conversation which takes places between the expert sales professional and his or her customer. It is interactive and conversation is specific to the needs of both. Other forms of promotion, which deal in the average needs of groups of people can only hope to approximate to this ideal. Promotional Mix: Place: Introduction: The main purpose of this report is to determine the importance of the Location in retailing. It includes an analysis of Tesco and Corner Shop locations by taking into account all the factors of well chosen place for retail store as well as current situation on the Market. Report discusses the role location played in the success of those retailers. It also tries to assign the importance of the Location in comparison to other elements of the retail Marketing Mix. First Tesco Metro has been opened in 1992 and are usually located in the town and city centre locations (http://www.tescocorporate.com/page.aspx? pointerid=3DB554FCAE344BD88EEEEFA63D71B831). They are usually smaller than ordinary Tesco store but bigger than Tesco Express with the size varying between approximately 7,000 to 15,000 sq.ft. Source: Online Available http://www.tesco.com/talkingtesco/stores/. Psychology Analysis: The Epic of Gilgamesh Psychology Analysis: The Epic of Gilgamesh Jungian analysis is a deep psychology of the unconscious and includes the interpretation of dreams as well. Jung believes that most dreams are attitude-compensations. The attitudes that dreams balance are those of the ego. Carl Jung believed that myths and dreams were the main way to the self-realization because he believed that they allowed humans to understand and relate to parts of their psyches which would have otherwise been unreachable. Dreams offer the ego information, advice, constructive criticism, and even sometimes wisdom. If the ego is open to acceptance rather than defensive, it can evaluate these alternative perspectives and decide whether to accept or reject them. Jung developed a process called individuation, which was the therapy he created which tries to deepen a persons experiences psychologically. Responding to dreams required interaction of many aspects of the personality, which he titled the archetypes: the Self, shadow, animus, and anima. He defined an archetyp e as a universal and recurring image, pattern, or motif representing a typical human experience. Archetypes are patterns and behaviors; are primordial images which are part of our psyche and social systems. Archetypes can grow on their own and present themselves in many different ways. When people dream, they form images unconsciously. The images that are formed in these dreams correspond to the sacred images, stories, and myths of primitive people. Archetypes are similar to instincts and they also reveal themselves in peoples unconscious by these powerful symbolic images; they are collective meaning they are held in common by a social group. They appear simple on the surface, but they are very complex. The Epic of Gilgamesh is one of the oldest written stories in the history of earth and it comes from ancient Sumeria. Many believe it was first written on clay tablets, showing the adventures of the historical King of Uruk-Gilgamesh. In the Epic of Gilgamesh, he travels between his c onscious and unconscious in order to solve inner problems and grow out of his own fear of death. Through the Jungian analysis one can determine how the myth of Gilgamesh fits into the unconscious of every human. Gilgamesh is a king that oppresses his kingdom and forces his people to build a wall around his land, which inside he is guilty of committing atrocious acts. Gilgamesh is one third mortal and two thirds divine, because his mother was a goddess. He is an arrogant king who constantly oppresses and wrongs the people of his kingdom. He is struggling throughout the epic with the gods, his kingdom, and most importantly, himself. In order for an individual to reach their unconscious, there needs to be a specific dreamer established an in Gilgamesh, the dreamer is the hero of the story-Gilgamesh. He must go through the process of individuation, which is the psychic life of the individual, the archetypes interact in a pattern which both reflects and fosters the development of the personality (Devinney and Thury, 2005). The natural process that individuals go through which causes the need for self-realization and leads people to explore and integrate parts of themselves which they have never l ooked into before is individuation. It helps people become different from others in their society. In order for Gilgamesh to discover and uncover who he truly is, he must encounter the shadow, the animus and anima and most importantly-the self. In the epic, the ego is the conscious I of the self that works to produce and preserve its self-defined identity. In the process of individuation, the conscious coming-to-terms with ones own inner self usually begins with a cutting off of the individuals personality and the hardships that go along with that process. The second archetype in the individuation process is the anima and animus. Jung stated the anima was the unconscious feminine component of males and the animus was the unconscious masculine component of females. Jung believed the anima and animus act as guides to the unconscious, and that every individual must form one and building that connection is a very difficult but rewarding process, and that it is necessary for psychological growth. They are determined by the gender of the dreamer themselves. Due to Gilgamesh being a male, he has an anima, which is the personification of all feminine psychological tendencies in a manes psyche. The first animia in the epic is Gilgameshs mother, the goddess Ninsun. In the beginning of the myth the reader discovers that Gilgamesh is worshiped like a god, even though he is part human as well. His mother acts as a guide and confidant throughout the myth, and he receives word of Enkidu through dreams that his mother interprets for him. She leads him to the next stage of growth for himself by giving him the information about his new companion, Enkidu. For Gilgamesh, he still is unaware of a lot of his own personality and this is where the third archetype comes into play. The shadow is the same sex as the individual, but has the complete opposite personality and self-image. The shadow for Gilgamesh is Enkidu, he is a replica god of Gilgamesh himself-but he is uncivilized and beast-like. He represents the great opposite of Gilgamesh, but they are identical in authority and vigor. He first appears to Gilgamesh as an enemy, informing the shepherds that he will go to Gilgameshs kingdom and will challenge him in front of his people and state that he is the strongest around. They quarrel in Gilgameshs city and he beats Enkidu which caused them to become friends and also causes Gilgamesh to have a bigger insight to his unconscious. When Gilgamesh and Enkidu travel through the forest, they encounter another shadow archetype. Together they embark on a trip into the forest where Humbaba, the king of this forest lives. Humbaba signifies all t he personality characteristics that Gilgamesh wants, including strength, courage and glory. Gilgamesh believes that by killing Humbaba he will create some immortality for himself and his people. On their way back home, Gilgamesh comes to an anima, Ishtar the goddess of fertility. She is drawn to Gilgameshs beauty and strength and she recommends for him to marry her, but Gilgamesh refuses and continues to insult her with stories of her past lovers, which causes her to become extremely angry with him. Ishtar is a negative anima, who can cause Gilgamesh to demolish himself. Ishtar sends the Bull of Heaven to kill Gilgamesh but Enkidu kills the bull, which causes him in the end to suffer a slow death from the gods, and ultimately hurts Gilgamesh because he lost his comrade. With Enkidus death, Gilgamesh goes crazy and eventually becomes his shadow and takes on those characteristics. Gilgamesh turns away from his kingdom and takes on the beast-like personality Enkidu displayed when they first met. A third shadow archetype is displayed in the land of Utnapishtim, where Gilgamesh winds up on his search for immortality. Utnapishtim is the land of gods, where they live and thrive. Gilgamesh longs for the gods immortality, it is shown here the fear that he has for death and why this search is so important to him. The gods inform him if he stays awake for seven days and seven nights and they will grant him with immortality-but he fails at this challenge and therefore he fails at reaching his goal of becoming immortal. On his return back to his kingdom Gilgamesh has won his wish of immortality in a different sense, he found his self through the journey. By encountering all the archetypes Gilgamesh builds his inner self and builds his personality in many different ways. The archetypes he encountered represented his unconscious dreams and wishes, and he discovers his self through his unconscious discoveries. Using Jungs theoretical perspective to analyze the epic myth of Gilgamesh, one discovers Jungs belief that myths and dreams were intertwined. Jung attempted to uncover ways that individuals could determine their inner selves and he found that myths and dreams were a way to reach into ones unconscious. Through Jungian analysis, a reader can interpret a myth to better understand the personality characteristics of humans. The fear of death that haunted Gilgamesh also haunts many individuals in our society and societies prior. This epic shows the reader that any individual can discover their inner self through understanding different archetypes including, shadows, animas and animus, and lastly inner selves which will help them break into their own unconscious. Gilgameshs heroic journey has been dignified because it is more than just a great journey story; it is also an unbelievable academic quest. Gilgamesh has courage and determination which is important for him to defeat the obstacles he was faced with during his journey, but he also must have undeterred tolerance, internal strength, and willful self-examination.

Types of Knowledge: Application to MDL

Types of Knowledge: Application to MDL Nonaka and Takeuchi (1995) define explicit knowledge that can be captured and shared and tacit knowledge evolving from interaction from practice. The isolation of explicit knowledge is that information can be replicated without any interaction with the original source. However, knowledge is the continuous dialogue of both means of tacit and explicit. A practice based epistemology therefore assumes that knowledge is acquired through socially constructed practice or routines that workers participate in. It also emphasis that tacit and explicit knowledge are inseparable and are a product of a mutually constructed dimensions. The sector that MDL participates in, there is an emphasis that knowledge is not fragmented but rather specialised and specific to the organisation which will inevitably have features of both tacit and explicit knowledge. Tacit knowledge is impossible or certainly hard to write down and, even if written down, does not express the knowledge adequately. Although engineers can articulate themselves explicitly, the knowledge expressed will always remain tacit. The knowledge of the workers, in the case of engineers, are acquired through formal education and furthermore sustained through a complex web of relationships among people, material artefacts and activities (Gherardi, 2001). The nature of knowledge within a culture is also a key factor, the small group of workers who have worked long term (30%) within the organisation have built up their knowledge over time and will only be partly able to explicitly articulate their knowledge. It is to be noted that different organisational culture has different way in which it formalises knowledge and that could determine the way information is articulated. MDL is a knowledge intensive firm where employees form a major part of the workforce requiring a high level of creativity and problem-solving skills with a constant push for innovation in a competitive market. The pressure towards deadlines makes it hard for workers to contribute to tacit knowledge and subsequently, without workers willing to share or codify tacit knowledge there is a limited success of knowledge management incentives to work.Trusson (2014) found that from a workers perspective that significance of a time pressured environment is a determinant for what knowledge is shared. The majority of the development engineers typically work longer than their contracted thirty-seven hours the argument of work overload being a factor can hinder tacit knowledge sharing. In addition, Qureshi and Evans (2015) are of the view that time and work pressure can make it difficult for the individuals in the organisations to allocate time to engage in knowledge-sharing activities outside of their work related activities. Therefore to understand why workers are not sharing knowledge should not be taken for granted. Consequently, there might a reduction in creativity in knowledge shared due to time pressure, as other senior engineers might view this approach as hoarding rather than intelligent contribution furthermore, lack of time can also constrain knowledge transfer (Leonard, 2014). The willingness to share knowledge plays a big role especially as MDL is operating within a competitive market. The main challenge is to motivate the workers from seeing the contribution not as giving away their expertise but rather facilitating them into seeing it as a mutual benefit for the organisation and a strong identification with the company. Team members may be unwilling to share knowledge and a perception that knowledge will be stolen and used by potential competitors. Since recruitment in MDL occurs annually, the concept of trust can define the degree of confidence of team members in one another this plays an important role in determining the sharing of knowledge. More specifically, trust was more closely related to sharing of tacit rather than explicit knowledge (Becerra et al. 2008). Lack of trust between individuals is likely to correlate to the willingness to share knowledge as it creates uncertainty and risk and additionally the concern that their contributed action will not be reciprocated. Furthermore, a lack of interpersonal trust can create uncertainty about knowledge sharing and can result in conflict within the organisation as study shows by Hsu Chang (2012), who correlated that having similar vision with interpersonal trust within the organisation leading to higher level of knowledge sharing. MDL is represented as a culture that is relatively open and informal and asking for advice is not frowned upon. However, culture difference can impact the outcome of such knowledge sharing activities as no one organisational climate is similar. MDL has 90 employees in total operating in China and furthermore worldwide, Hofstede (1984) explanation on organisations culture state that no one culture is the same, which influences the way knowledge sharing process is conducted. In a collectivist society there is an emphasis that individual does not exist independently but in a network of relationships called Guanxi. Which is embedded within the culture and emphasis trust which plays an important part in knowledge sharing, as discussed earlier. Chinese organisation culture retain more hierarchy structure and traditions than western culture, therefore due to this social belief, junior are expected to follow the advice of their seniors, this unequal knowledge sharing can create an unequal distribution of power, which will be discussed below. Power is defined as the ability of an agent to change or control the behaviour, attitudes and values of another agent (Rahim et al. 2001).The issue of power conflict is typically neglected in KM literature, although being interrelated (Hislop,2009) with knowledge sharing behaviours. Power is usually unequally distributed within organisations, which can create tension between workers and owners and subsequently the level of knowledge shared. A worker can have access to knowledge based power by simply possessing scarce resources and ideas. Therefore the legitimacy of power can influence the extent to which knowledge is perceived and consequently, sharing of knowledge, as power cannot be automatically deemed legitimate by workers. In relation to the engineers in MDL who work in significant fields dedicated to creativity and problem-solving skills, the transferof knowledge might be seen as inadequate due to the level of expertise and the perceived legitimacy from the workers. This can su bsequently amplify tension between workers and their employing organisations, although the workers are seen as a competitive advantage, there is a high (although industry standard) level of staff turnover (10-15%) in MDL. Scarborough and Carter (2000) suggested that its problematic to assume that organisations represent a harmonious environment where people are willing to share their knowledge and that the unequal distribution of power can have an impact on knowledge sharing within the organisations. The use of reward power is visible in MDL, as team members who complete projects on time or early are paid via financial bonuses, this Taylorism or carrot on a stick approach can be used for knowledge sharing behaviour in forms of direct powers. Employees are happier with superiors who possess expert knowledge and who are recognised for personally attractive attributes (Liao, 2008) in contrary to research evidence on managers reference and expert power on the climate of trust. The desirability of expert power is essential as employees look to managers for direction and guidance. Employees need to believe in the managers ability to set direction, give guidance and coordination to achieve good results. If there is a climate of trust demonstrated by managers within the organisation there is a willingness to share knowledge with team members. An organisation where power is only orientated towards reward can actually be detrimental, MDLs workers are a source of competitive advantage, there is no evidence of overtime pay and the bonus is relatively modest for finishing the task on time. Sharing intensive and innovative knowledge is valuable within MDL, and usually requires some levels of trust. The nature of knowledge sharing can also be a factor in the organisations culture, collectivist culture such as China (Hofstede, 1984), emphasise family and work groups above personal individual needs, therefore new employees within the company might hesitate to share knowledge as they are in a disadvantageous position and fear that they might lose face by contributing to an established work culture (Huang et al, 2008). Similarly, long-term employees might not share knowledge due to the fear of losing their experts status to the new comers. These two opposites can further manifest the likelihood of knowledge sharing within organisations as experts might seal themselves off into their own professional group in order to protect their domain of knowledge. The community of practice (CoP) is defined as a group of people informally bound by shared experience and identity (Brown Duguid, 2001) within an organisation. The high overlapping nature of the people within groups is highly dynamic and without the consideration of the difficulties and contradictions it entails could potentially lead to adverse effects within the community. Furthermore, with the acknowledgement of interpersonal trust, the cross-site difference can be more of a hindrance than an enhancement to the organisation. A CoP assumes a familiar territory, a sense of identity, engagement and at large accountability which translates into a form of competence within the organisation. In relation to Chinese collectivist culture, discussed previously, characterised by Guanxi which acts in the interest of the group and not necessarily of individuals can affect the CoP initiatives. Although a collective sense of identity and value within a member of the community can create a bond that facilitates trust, there are potential negative consequences if such bonds are too strong. As the bond can be a basis for exclusion which consequently could lead to new communities being ignored and having their knowledge not taken into importance to the existing community. Furthermore, it was also found that if employees could maintain good relationships without sharing their precious knowledge they tended not to share (Huang et al, 2008) especially in a collectivist culture. This inward looking community can create un-receptiveness within ideas generated outside the community (Brown Duguid, 1998), in this circumstances there might be ignorance to the ideas and shared beliefs transmitted from the headquarters in the UK. Subsequently this could also lead to group think behaviours within geographical diverse locations leading to lower quality in creativity and innovation. In a collectivist culture, a community of practice could potentially be limited rather than extensive leading to a community that is characterised as unwilling to incorporate new and external knowledge. In contrast, an individualist country, such as the UK, the emphasis is on self rather than the interest of the group, community member may succumb to narrow-mind thinking, which can act as brakes to knowledge management initiatives and consequently the relationship of social identity within such groups. Therefore, national culture can shape knowledge sharing across sites. The relationship between culture and knowledge reflects the value of the socialised group since, each site operates relatively autonomously with engineers never working across sites. This could lead to communication problems and furthermore the erosion of ideas across sites. People might therefore act opportunistic as the working environment does not facilitates their contribution to ideas. Therefore, the challenge identified for MDL is to increase shared identity beneficial to positive knowledge sharing and where people are not acting opportunistic or selfish. If a valuable employee leaves MDL, the new organisation will stand to gain an advantage and this will interfere with knowledge continuity within the existing organisation. Another source of conflict within cross-site is the contradictory nature of collective social practice (Lave and Wenger, 1991). Which suggests that while members of a community work together collectively and cooperatively, they are also simultaneously, to so me extent, competing with each other inside their organisations, for example for promotion opportunities. When newcomers arrive at the company, there will be pressure to forge a new identity to participate in existing community of practice. In this case, the newcomers are not exactly progressive as they do not necessarily seek to change the practice more than established members. There is no investment for the newcomer as they are not part of a workplace history thats already established. Therefore, to assume that old timer will facilities the new comers is and can be contradictory. The main challenge is to establish a link and connection that requires the existing members within MDL in helping to develop the knowledge of the newcomers who will, over time, take their place in the organisations. Therefore, the way in which these practices are conducted and continued depends on the characteristics and the organisational culture which is also affected by national culture. There is an influence towards culture attributed in collectivistic societies, of not losing face or wanting to contribute to outgroups, as this process of sharing knowledge might give an impression of bragging. Therefore the old timers might not fully consider the new members as being part of the group, although in the same company, this contradiction of where modesty can cause cultural restriction and reluctance for active participation just so that there is no impression of bragging. National forms of identity can affect the dynamics of the organisations, therefore KM initiatives need to be unique and cannot follow specific routes. Since the other sites are bound by culture distance this could reflect the amount of knowledge sharing that occurs. The emphasis should be focused on collaboration and interaction which leads to greater knowledge being shared. A culture that is open minded at the same time willing to collaborate could lead to knowledge management initiative being successful. Competitive and goal orientated cultures, where the emphasis focuses on striving high and the focus is on winning and success shows hesitancy to share knowledge (Wiewiora, 2012). In MDL there is an emphasis on project completion with an addition monetary incentive to motivate employees. In a high context culture, such as China, it is believed that money and success are interrelated (Chiu, 2002) their uncertainty avoidance culture furthermore reflects the lack of trust between employees and managers. The differences in business practices across cultures can create tension and ambiguity as practices might be difficult to follow in a culture which reflects a different sets of values. An example would be of a culture in UK, where imagination and creativity are encouraged (Hofstede, 1984) and people continue to work in the organisations because of such concepts. This rewarding nature of work makes them feel more committed and connected to the values of the organisation. In essence, money may provide a vehicle for motivation to some extent but this incentive will ultimately fail unless the underlying cultural climate exists that rewards, celebrates, and values knowledge application. A culture that emphasise individuality and acting in the interest of self will lead to knowledge hoarding behaviours (Long and Fahey, 2000). In comparison to a collectivist culture where group collaboration and being   part of a team will lead to members more willing to contribute (Politis, 2003), as there are more efforts toward maintaining good relationships with people around them. These cultures highly value learning, where people are willing and free to explore, and knowledge creation is encouraged, people do not feel that sharing knowledge will cost them their jobs or the potential to lose face. Another determinant for cross-site analysis is the impact of leadership style and its implication on organisational culture. Transformational leadership behaviours engender attitudes in subordinates leading to the adoption of new practices (Judge, 2004) therefore effective leadership can facilitate knowledge sharing, however, transformational leadership may not be the prime impetus within an organisations as the leaders active involvement could just be an activity rather than direct inspiration. Therefore the challenge lies in creating an equal playing field where leaders emphasis on meeting goals should be aligned with the capabilities of the creative workers in MDL. With senior managers having project teams of eight to ten staffs with a focus on day to day detail there must be a style of leadership that accommodates for the diversity of intensive knowledge workers. National culture perspective could assume that transformational leadership influence is more prominent in culture with high power distance such as China, where the relationship between subordinates and seniors are polarised. In contrast to culture with low power distance where managers rely on teams for their expertise. This conflict within leadership style could hinder KM initiative within the organisation. MDL HQ in the UK must be the starting point for which KM initiatives are implemented. It is not only concerned with creating an appropriate work climate and attitudes but also workers commitment and facilitating of workers loyalty towards knowledge sharing behaviour. A good leader, therefore, should provide their beliefs and set values as to how the groups should function. The senior leaders in MDL should promote in creating an atmosphere for where knowledge sharing activities are promoted. The trend and the shift in the power has changed the dynamic business organisations. For KM initiative to be effective the interests of the company and workers needs to be aligned, in a knowledge intensive firm transformational leaders can develop such working environment. Leaders also develop a culture based on knowledge sharing by highlighting the importance of working together and collaborating in a way that enhances the knowledge sharing capacity within organisations. Knowledge intensive ICT firms in the UK (Analoui, 2012) who engaged in diverse business functions found the effectiveness of transformational leaders for the long-term vision of the company where its primary goals are in the interest for the good of their organisation. Likewise, the workplace in MDL must see the workers as being decision makers within the organisation, allowing the workers to be actively participating and engaging in knowledge sharing activities. Integrating such form of leadership is geared towards motivating and developing plans to achieve organisational goals. Knowledge intensive firms in France (Bacha, 2014) who implemented transformational leadership style into existing practice changed the way employee perceived their jobs which led to enhanced job performance inductive to knowledge sharing. Furthermore, in the case of Alvan Sabet the biggest producer of textiles in the Middle East, through strengthening tolerance and being open minded to errors incurred, transformational leaders were better able to facilitate knowledge sharing within organisations (Gelard, 2014). A leader can also influence the perception of rewards, MDL current level of bonus pay is linked financially and distributed across project teams. Although financial incentive can encourage knowledge sharing it can also lead to knowledge hoarding behaviour, or at times, the unwillingness to share because the knowledge is perceived as being more superior. It is therefore recommended that leadership should not single out a team or an individual for financial incentive as this culture can lead to hoarding of knowledge. Chen (2011) identification of group based appraisal was found to support knowledge sharing. Group trust and a supportive climate for knowledge sharing were positively related to group knowledge sharing in 86 work groups in a high tech industry (Wu, 2016), by publicly praising groups, a group leader becomes a role model for employees to follow. Group based reward acts in the same way as individual reward which is based on performance except the target is set of group within the company. A bonus pool where performance is calculated by senior managers on each project could be reward at six-month intervals or this could be deferred for teams not reaching targets by moving the reward at the end of the year, which could improve the long term view of project in relation to innovation capabilities. Group scheme such as this can foster teamwork and a sense of community amongst workers within the organisation. Another difficulty identified was the lack of social identity and trust within MDL, a lack of identity can create difficulty in knowledge management initiatives. Employees who identify strongly within the organisation are more likely to share the knowledge as the interest and benefit retained are mutual. A good community of practice requires strong commitment from leaders to follow through the initiative and foster an organisational culture that see everyone as equal. MDL engineers are a pool of highly qualified professionals whose interest might be in protecting and sealing the domain of their knowledge. Mangers have the responsibility to cultivate groups of people, the emphasis of community of practice should be around giving independence while also managing through organisational support. Study on AlphaChemicals in Germany (Borzillo, 2011), found the effectiveness of having a step in and step out phase for cultivating such pratices. Rather than having a constant evlaution on proje cts, in MDL, the use of step in (every three months) where managers within sites define specific goals and employees discuss innovative startegies. Whereas with the step out phase, the independece of the group allows for radical innovation for development of smartphones. Hemre (2005), identified groups at Ericsson appointing a community leader to meet on regular basis, focusing on non- work related aspect which created a strong sense of community. In MDL, the senior manager managing the project team could facilitates such events. These events can create a sense of community between different sites, not just for the sense of working but finding a common ground for which team can enhance the level of trust and openness to business practices. Newell (2007), identified that the use of social interaction between Indian firms and US firms through building personal relationships where an environment for effective knowledge transfer was established. This suggest that just because practices are in place does not mean that the level of trust increases, its about finding the mutual ground where community see themselves and innovative enables. In line with this, is the implication of ICT, although information systems might be useful for younger generations, it also needs to facilitate older generations who might not be familiar with such systems. Therefore, mentoring can work both ways, for personal learning and providing encouragement to less experienced workers. Bryant (2005) found that the impact of mentoring in software firms, helped workers learn transferable skills. Furthermore, case study in Lebanese and Iranian bank (Karkoulian, 2008; Bidmeshgipour, 2012) showed that the use of informal mentoring was more effective. In MDL, informal mentoring with good mentors should be a way to bridge the gap in organisational learning and increasing social identities within diverse workgroups. Using informal means of mentoring can furthermore provide informal guidance within organisations such as explanation of unwritten rule within organisation which can also help build up group trust. MDL is geographically diverse, therefore, the use of boundary spanner with ICT can create a synergy to develop a link between sites to foster a virtual community. A strong communication within team members can correlate to creativity and innovation. Olaisen (2016) study on Scandinavian banks found that teams consisting of diverse multicultural professions using ICT online interaction worked very well. In MDL, internet-based channels, such as video conferencing (Skype), could be used to create a global virtual community. An affordable alternative to face to face, this would create a sense of social identity within MDL furthermore facilitating knowledge sharing and foster a culture of cooperation. In MDL the use of a broker (responsibility is taken by senior manager) can connect disconnected ideas by using job rotation across sites, therefore bridging the gap and crafting a common knowledge for mutual understanding. Through shared practices implementing job rotation can facilitate knowledge transfer and movement throughout the organisation, this is especially applicable when organisations possess technical skills. Food links in the field of sustainable food production and consumption, uses brokers as a means to shape group learning process and synthesise existing knowledge (Karner, 2011). Employees, therefore, engage throughout the company and engage in a broader content specific knowledge tasks. Enabling staff to work in different areas of the organisation through cross-functional job rotation can contribute to increased knowledge sharing and the likelihood of expert knowledge being shared throughout the organisation. MDL senior manager across the different geographical sites can act as a broker to sites in-between the face to face meeting conducted every six month with the aim to identify common themes, targets and future goals of similar interests across geographical sights. In contrast to the resource-based approach, Foucaults understanding of power is  fundamentally relational (Foucault, 1972, 1977,  1978,  1980). Foucault, a historian,  recognised that a key feature of the development of the modern state was a fundamental  shift in the nature of power relations. Foucault suggests that in contemporary society power  is no longer primarily a privilege that one might possess but rather operates within a  network of relations, constantly in tension, in activity (Foucault, 1977, pp. 26-27). Does Stop Motion Animation Have A Future In The Multimedia Era? Does Stop Motion Animation Have A Future In The Multimedia Era? This multimedia project will be to get an answer to this question does stop motion animation has a future in our new multimedia era? the aim of this dissertation is to determine whether traditional stop motion is going to be replaced by digital stop motion and if digital stop motion animation will be replaced by other means of digital animation techniques for example CGI (Computer Generated Images). The reason for choosing this topic as my research basis is because there was always a determination and attraction within myself for learning new thing and techniques about animation so the decision was set to one of the earliest animation forms and the one I admire the most. Application With the help of these case analyses as reference when necessary, I will move to the core part of me of my dissertation. I will put forward the research I made to determine whether stop motion animation has a future in our new multimedia era. Examples of newer technologies, techniques that are currently being used will be put forward and investigate why they seem to be overtaking or changing traditional stop motion. These will be supported by my research work. Discussion between older and newer techniques in the making and production of a film will also be made. A questioner will also be done in order to get a better view of how much people know about stop motion and there actual knowledge of it if they do have one. These will perhaps lead me to answer the question does stop motion animation has a future in our new multimedia era? I will support my argument and say why traditional stop motion is so nice to see almost magical and make everyone fill with joy while watching it, and also as an animator why it is so amazing while creating it actually. Then all descriptions , steps , minutes of discussion and every information that will be necessary will be set forward concerning the post production and production of the short stop motion animation that I will do from all the knowledge and piece of information that I will go through this dissertation. Post production chapter 1 FROM HUMAN HAND TO COMPUTER MOUSE, THE JOURNEY History of animation 1 In this section, a brief history of animation will be elaborated. Important dates will be included within the timeline of animation, leading to when stop motion was first created meaning the very first form of it and also the different techniques that was used. Some facts also will be presented, things that have been longer questioned before, like, the equipment used and why 24 frames per second are being used. Paul wells a Canadian journalist and pundit [Wikipedia Paul wells] later nominated as the director of animation, within the academicals institution [Southborough University school of Art and Design. 2010] talks about some early involvements in animations. He also discussed some equipments used how animation was discovered while experimenting for the cinematic moving image. He also told how since 1798 people have been inventing equipments than can project some drawn moving images. [Wells: A. 2004:88] The Phenakistoscope 1.1 The famous Phenakistoscope was one of Joseph Plateau revolutionary invention that will make a real change in the world of animation, created in 1832 the journey begins here even if this principal was first recognized by the Greek mathematician nuclide and was later experimented by Newton Joseph plateau was the one who further pushed this experiment and developed it. This device was an early form of optical toy that allowed one to see houses or acrobats moves. Luc Sanders, a freelance writer, animator and also a graphic designer with a background in computerized design and animation. He wrote on a website, how the device was made and how using wheel this device was able to create animation. The animation was done by a series of sequence image that was around the circumference of the wheel. This will be translated in nowadays terms as each individual frame used to create a film. Slits are made in the wheel and when this is placed in front a mirror, the device is spun and the animation occurs the picture starts to move. [Picture showman. 2004]Phenakistoscope_3g07690u.jpg The phenakistoscope also known as the phenakistiscope was famous for about only two years as due to this creation this gave great ideas to other invents that will be the future of animation at this time.[Wikipedia 2010] Zoetrope 1.2 Later a derivative of phenakistoscope was the zoetrope. Created around 130 AD by a Chinese inventor ting human and later developed by William George Horner around 1800, who almost received all the credit. zoetrope.jpg It was also called the daedal (ingenious wheel). It only became popular decades later when the French and American marketed it as a toy. Then the American developer, William Lincoln re-named the zoetrope (life turner). Working on the same principals as the fantascope, just that the pictures were drawn on a strip are set around the bottom third of a metal drum, the latter was mounted on a spindle so that it could be spun, and when viewers looked though the slits they could see cartoon strip from a single moving image. [Companion for the apprentice wizard by Oberon Zell- raven heart] Critics of a writer 1.3 Maureen Ruth Furness of president of the society for animation is a writer, animation historian, critic, animation theorist, professor and president of the society for animation studies. [Wikipedia. 2010]. In animation bible she made some analysis about the techniques of stop motion stating that the technique is to be achieved by manipulating objects in from of the camera. Frame by frame.[Furniss:A.2008:232] this book is really a pleasure to read I have received great knowledge from this book as Maureen furnish has been through great detail about the processes, techniques in the creation of animation, and also great examples are also given. The father of animation cartoon 1.4 From the reference to the website, pitureshowman, James Stuart blacktop is known as the father of animated cartoon and born in England Sheffield in 1875. 4064t.gif In 1906 he created the first animated film known as Humorous phases of funny faces, the very first cartoon ever made. The technique he used was stop motion; he drew the faces on a blackboard and filmed it. He then paused the filming and changed the faces and continue his filming repeating the same process to create a moving image. [Mosley. 2010] This technique set a revolution in the 1914th, Windsor McKay a prolific artist, pioneering early animated films far outshone the work of his contemporaries, and also set a standard followed by Walt Disney and others in later decades. By (1867-1934) he invented Gertie the dinosaur one of his best creation ever. [Absolute astronomy. 2010] Van Eatons website discuss how gentile the dinosaur was a little different to humors phases of funny faces, there was a certain interaction between the characters and the animator. For example gentile was instructed to do some tricks like bowing to audience. [Eaton. 2010]gertie_on_tour.gif Furniss theory 1.5 Being inspired by McKay, this technique was further developed and animators experimented with different materials to create 2d stop motion animation.furniss talked about the different types of 2d animation in animation bible [Furniss. 2004] explaining how 2d stop motion animation has many different forms how each technique used is unique. For example to create shadows, sand, salt, pins and cut out bits of paper and many more Medias. From Kuban leviers website, he made a web site on a famous scripter, artist, film director and animator Alexandra korejwo. Graduated from the academy if fine arts in Poznan (Poland), she has been the owner of many distinguished titles and awards. She made animation films in her very own style with the use of colored salt as media.aboutolaglowna.jpgShe then created an animation called Carmen habanera from the same technique and media. She made use of gouache watercolors to change the sands color and the allowed it to dry before to a black colored canvas an d use feathers to manipulate it. [Korejwo-art. 2010] 3D stop motion animation 1.6 Later all these inspiration drew animators to make use of 3d objects to create stop motion animations. From the same book mentioned in the above paragraph, furnish spoke also about 3d stop motion , her description was how 3d stop motion has get quite an advantage in field comparing to 2d stop motion as they were the result of animation such as morph , Wallace and grommet, which were both very popular and famous. In both animations the media use was clay and with the help of this media they made the characters and surroundings as well. makingof.jpg As an example of 3d animation, we can refer to the famous LEGO bricks; this technique is also called the brick film. The animators made use of the bricks of Lego to design an animate a magical world. Later on in 1989, an Australian animator called Lindsay flea that created an animation made from bricks of Lego this film was called the magic portal. This film was sixteen minutes long and took four and a half year complete it .[furniss:A:2008:243,244] More in deep on animation procedures 1.7 According to this book computer graphics multimedia and animation by pakhira, it says there are different types of animation possible, depending on the technique used for depicting animated frame sequences. For example: Cell animation: the most simple and widely used ones. This made use of the onion skinning process, that is animated objects are drawn manually and positioned by using an onionskin- like translucent sheet called a cell. The background is drawn only once and only the moving object is redrawn frame by frame. This concept is implemented as layers on the background. The principal is simple the background is kept fixed and the animated frames (cells) keep changing in between frames. Thus using a different layer for each different object. We also have key frame animation. Key frames are image frames that are designed to identify key positions of the object and mark significant changes and path in the animation sequence. In brief the beginning and ending frames are marked as key frames. This can vary for more complicated film there may be more key frames involved for example in between to introduce an important scene. These help to smoothen the movements of objects over complex trajectory. For linear motion, the frames in between are make using linear interpolation that is also called lerp over the time scale. Now for curvilinear trajectories the technique called spin interpolation is being used. This can be one by the b -spine interpolation, Bezier interpolation or LaGrange interpolation. [Pakhira. 2008:255] The rostrum camera secrets 1.8 Also Jeff golden make reference to the most recognized piece of equipment in the creation of 2d stop motion in his blog. He was talking about the rostrum camera. The rostrum camera is a camera which is pointed downwards, and is parallel to a board (that will be like a stage for the animation). The frames are shots individually while the objects are being manipulated under the camera. A bit similar to when James Stuart blacktop created the famous humorous phases of funny faces. The 3d stop motion process is not different from this one, the same principals are being apply here, however to demonstrate 3d effects and depth of the scene, the camera is positioned to the side of the object. [Golden. 2008] With the fast improvements and evolution of technologies, creating these same effects is now much easier with the help of computers. It gives the same feel like it has been crafted by hand. But does the fact that knowing it has been processed by computers decrease the feel and scenes of magic? Kit laybourne the chief creative officer for the whistle, (a cross media platform concentrating on kids and sports). [wikipedia.2010] says how digital animation uses the same processes as the traditional way but only the tools had changed. He also says how with the help of these new tools the work has become easier to produce. [Laybourne. 1998:65] Why 24 frames per second? 1.9 There one thing that is very important to know while creating an animation, that is the speed that is going to be used, also known as the frames per second. Very often I wondered why 24 frames per second were more commonly to be used by animators. John wyvern had discussed this in a very scientific manner; he said the reason for having 24 frames per second is simply so because the human brains read the images continuously thus giving a feeling that is was only one image that was continuously moving. He also stipulates: Ever since sir Isaac Newton, (1642-1727) scientists had discovered the common effects by the reaction that when the eyes stares a light and then looks away. With this little experiment, the deduction was that the retina retains a bright after-image, which quickly fades out. This is usually known as persistence of vision, this effects or reaction has been use by lots of historians to explain how the eye and brain tend to connect the strings of static images which are projected as a film, that also mentally create the feeling and impression of smooth movement. This information about these changes that are being done in the images are automatically being understood and recognized in a specific area of the brain that is separated from the principal acts of perception. So the result is as long as these images are being played at a speed below the perceptual threshold (film with 24 frames per second) they will be read as continuous by the brain. [Wyvern. 1989:10, 11] The persistence of vision the debate continues. 1.10 This argument and idea of persistence of vision was further explored on the media college website , they agreed with wyverns argument , there was a little controversy saying that these scientists ideas were accused of being false arguments in 1912,as there are no pertaining proof or evidence that this is the way our brain works. This website continues by informing that it is thought that the illusion of continuous motion is caused by unrelated phenomena such as beta movement (the brain assuming movement between two static images when shown in quick succession). [Wavelength Media. 2010] the use of 24 frames per second is also known as, full animation, where each frame is different and is commonly used once, due to accuracy. This is also discussed by furnish in her book called art of motion animation aesthetics. Shes also explored what is called limited animation to get a comparison with full animation. The difference is that it uses less frames and play lot on camera movements to cove r the gap in between the scenes (continuous frames) to form the animation. Furness explains that planning over the art work to create a good flow and sconce of motion if we are reducing the number of drawings. [Furniss: B. 2007:133,134] this would result in less production time also. Two great milestones 1.11 The latter also suggested comparing two different animations to help explain her thesis. She suggested watching Mickey mouse clock cleaners (1937)images.jpg And the birth of astro boy (1963)Astro Boy The Beginning DVD.jpg. The answer was clear after watching these two movies, one could feel as if there were missing parts(frames) in the first film but hereby one could understand the story though and it gives a feeling of heavy busy action that is the scene was too loaded and fast.jules angles, the one who is noted internationally for his great contributions to abstract animation and film,[Tobey cross. 2001] disagrees clearly with furnish thesis saying that there is no such thing as limited animation, only limited talent.. Each style of graphic and each kind of gesture has its own requirements for motion. [Furnish: 2007:136] to conclude both had their own reasons for their thesis. Production chapter 2 Literature review .2 Case analysis of Adam Elliot, cousin 2.1 Adam Elliot also qualified as an independent stop motion animation writer, Clamatorial and director. Born on the 2 of January 1972 in Berwick, with only five films he already participated in about six hundred film festivals and received about one hundred awards. [Wikipedia 2010] His entire great master piece was based on his family member for example, uncle (1996), cousin (1998) and brother (1999) accordingly. This little summary was on a website called Ezine articles. I will concentrate more on cousin, cousin as stated earlier is about Adams cousin, and his childhood friend who had suffered from a cerebral palsy. This tragedy is cruelly ended by some epic scene like liquorices smelling, toe-nail collects, one -armed cricket playing, super -hero costume wearing, and also cake baking and so on This continues when cousins parent was killed in a car crash and he is force to live in a group home  [i]  . [Ezine articles] According to a blog I found, [the animation blog] it says that this film was originally shot in a small storage unit in the outer suburb of moorabin in Melbourne at a facility owned by his father. For this time, Elliot made use of digital equipment called AVID in order to edit the film footage that was shooting on a 16mm film band. The result of his effort made him win his second AFI award for the best Australian animation. . In a biography by Melodrama Pictures, it is stated that, Adams films have connected with audiences through focusing on loneliness and difference with compassion, humor and pathos. [Melodrama Picture: A. 2007]. To define this film, the characters were basically made from from clay, manipulated by hand to produce a different result motion in each frame. This was originally a mute film and people had to rely only by the characters expressions and narration from William McInnis. This was indeed a good decision to allow McInnis to narrate that eventually helped a lot to understand the feeling of the history and the sadness moments as well as funny ones. The color of the film was perfect for this period of animation revolution if i can say, and with so bringing a good feel of the film. The of the color grey as primary and dominant color was excellently chosen as its a tragedy after all. Scott Iains stated concerning this thesis about color used and the narration perfectly matches the sad tales and the beautiful melancholia of William Mc Inness outstanding narration. [scott.2008] I do believe that this classic is the best in its traditional stop motion way. I am sure if this was done using CGI techniques; the feeling of sadness the mood and the traditional magic that non CGI can replace would be gone. I will also add to this, that this film should not be presented as a cartoon as it has a high degree of mature humor and tragedy. Case analysis of Pixars Monsters Inc 2.2 In this part of my dissertation, I will comment on a famous animation created by the use of CGI techniques, this film is known as Monsters Inc. I will also talk about the great Pixar animation studio that eventually created this film. The aim through this comment and analysis section is to be able to critically analyze this work to be able to give an answer to a specific question. That is there a future for stop motion animation? With the arrival of CGI technologies, this will just keep on lowering my cause. Nevertheless lets not get too shacked away. A brief description of this film will also be given. Peter Wisher, professor and also dean at the school of film and digital media, [Amazon.2004] had also written a book titled moving pixels: blockbuster animation, digital art and 3d modeling today. He says that Pixar studio of animation first started in 1986 and they first begin their career by first creating television advertisements. Also some of the most sophisticated software concerning CGI techniques were designs by Pixar, for example CAPS and Render Man. The revolution continues with the help of Pixar for doing the first fully CGI animated film in 1995 called Toy story. Later on this was continued and many CGI films were made including Monsters Inc which was realized in 2001. [Weisher.p 2004:112] Monsters Inc as guessed is based on monsters that have been fooled in to believe that children are dangerous and that in scaring them this may generate electricity out of their screams. There is a scream business that actually goes out in the film; the story main character sullies (Sullivan) and his one eyed friend Mick. They accidentally let a child came in their town, and soon after, they realized that boo (the child) was not dangerous at all. And those children in fact are not dangerous and that in fact laughter generates more electricity than screaming. This film is completely CGI generated. The reason why these characters look so realistic and are detailed. I could see each of their hair on the characters and more realistic when light reflects in the eyes of the characters. As said , there are 2,320,413 computer animated hairs on Sullivan, and Pixars technical team will tell you that animating all that hair and making it look real was no easy task'[ Pixar . 2010] Unlike in cousin it was not a numb film narrated by an author. But this one each character had their own line to say and in their own voice that give and advantage in realism compared to cousin. In doing so, this has allowed small children to understand the story and to enjoy it as well and elders. The excellent artistic job made in Monsters Inc is flawless. The colors, the background, the lightening and the frame work also the character design was done with perfection. Compared to cousin this can be called a movie for children and this will at the same time make the children less afraid of monsters. A very nice film though. Trial and error analysis 2.3 Stop motion test one 2.3.1 This was my very first stop motion realized after the end of my research work. To give a brief, the work is a white board stop motion. This is basically a numb animation with no voice sound etc This was an 11 photo work. A very short work indeed but that made me realizes lots of thing and mistake. Story line. The story is a little story that is a stick figure trying to go through a rail and puts all his effort in . Comments My comment about this work would be that this was a tough work, why, because to animate frame by frame and to draw it with the same lengths and characteristics with all the detail that was merely impossible for me. I was not even being able to create the effect of motion for this little film. The character was drawn the only part that was moving was the shaft that should be used to pull out the platform on which the animation stick figure was to be pulled on. It was really difficult for me to move more than one part in the work. The animation sticked to only one part of the stick figure to move. As to be able to draw the stick figure with his accessories was difficult as if I did so I would be drawing 50 t0 60 stick figure and there accessories. For this trial a normal camera was taken to shoot the small film. And a professional tripod was also used that why the image do not tremble while playing. White board as media. Working with white board as frame work and also media was very very difficult to manage. This media is so tangible its very flexible and though difficult to get straight lines and therefore accuracy in the drawing is very difficult. I had to erase and re do lots of parts many many times thus this was very time consuming. After late trials, I was very irritated and my sense of creativity has all went away. I was not able to draw and create or imagine anything. So I stopped here and animated it just to see the result. Movie maker as software. Windows movie maker is a very interesting software very simple to use and understandable. I firstly imported the photos and drag them to the story board. Then I selected all the photos and add and effect called speed up double . This made the frames become smaller and then the frames were viewed more rapidly. This is how we can achieve the famous concept of 24 frames per second. Unfortunately as i was not able to work with the media too much i only took 11 photos so its difficult to make an animation of 24 frames per second when we have only 11 frames (photo). Thus the animation was very dull and un-lively. There was less feeling of movement and also less graphic. Second stop motion trial 2.3.2 For my second stop motion trial, I will explore the effects of real stop motion. That is to make a person or living thing to be the subject and character of my stop motion film. This is a little trial movie done that is not very professional without even taking into account light , position, distance, proportion nor frames the work properly. Without using a tripod the work was shooting as far as possible. My main emphasis while doing this trial was to be able to make the person go from one place to another with stop motion technique and without any movement with the legs. Story line. The story or rather path, is to succeed in making my character move from 1 place to another and vice versa without any effort seen in the legs and be able to like slide to the other places, that is without giving the viewer any feeling that the person could had walk to go to this place. Comment. This work was executed more rapidly and smoothly than the first trial. Being a trial more emphasis were made on the main theme of creating movement. But the magic only occurs in a second when you mount everything on the software and you press play its then that those 24 frames per second look totally magical. It was a nice trial for me and gives me lots of practice and experience to do my third trial that will be an improvement of the first trial media and the second trial experience and tactics. To return with this trial, I as the cameraman had pretty much difficulty to shoot and maintain a specific frame work. This is surely shown in the film it trembles a lot. This was done purposely so as to see the difference and difficulties while doing that without the tripod. The animation as implemented on the same software windows movie maker. Final project description 2.3.3 Through this dissertation I will at the end design and mount a stop motion animation. The main reason behind is to actually get to know how much I have been reading and understanding the key fundamentals of stop motion animation. And this project will give support to my dissertation. Story. The story is mainly about a fancy world where the characters here are games, billiard balls and normal playing cards. These characters will do series of movement at the same time giving the audience a scene of magic movement. And will follow a specific track to end the video. Software. As my early trials the only software used through the whole project was windows movie maker. This is great software indeed. Difficulties. The difficulties Ive been through were mainly that the software always had bugs and was very slow to respond. For example after I have imported the pictures, I could wait 10 minutes before the program does any effects to the work. Advantages. The software is very easy to use to search commands. Its work space is very large giving much emphasis on the production rather than unnecessary literature. Anyone can after couples of trials generate a video out of images. Also we have been covering this software through our multimedia program at university o f Mauritius. Process. First of all I started with a great disadvantage. I didnt know that we were not able to take the tripod out of the faculty. So I had to shoot the whole final scene without a tripod and with the use my imagination as far as possible I tried to fix the camera on a cue (this a playing stick made of wood used to play pool and billiard) with great difficulty i started the work. Then I situated all my four main shooting frame position and marked them. After that, the background was the pool table itself with green color. And I started by first positioning the balls in the traditional way for playing pool. Then I manage to move little by little the objects that according to the story board needed to move. After what I changed frame position and introduce my second character the playing card deck. From them following his pattern it moved along the pool table and made couple of movements to finally join the billiard balls. After the entire photo was taken I can now move to the final phase that is the mounting phase. Mounting phase. With the help of windows movie maker, I mounted the work. First of all I imported all the photos I have taken about 250 photos was taken. I then reviewed one by one and erase those that was not ok and were out of frame after assuring that everything is ok I click on import pictures. And then after waiting a couple of minutes for the software to load all these photos, I adjusted the time space of each frames (photo) and also the time of transition. After I added the effect speed double that increased the video display allowing each frame supporting this effect move faster. After all these above steps, the title and the end screen were made. Then the video was saved. After I have viewed the small clip. Past production chapter 3 Chart .3 This is the result of my questionnaire presented bellow. The result is clear and straight forward. As you can see there are many people who dont know about stop motion animation, and if they do know they wrongly associate stop motion with other design animation. CONCLUSION 3.1 In this section I will put all the pieces of the puzzle together (research work case analysis) and try to give and answer to the question set in my introduction, does stop motion animation has a future in our new multimedia era? I will start by a personal feeling of this then I will use the research I have found to support my arguments. Personally, I will say that traditional stop motion will never die and there will always a crazy, ambitious animator designer that will surely make an animation that everyone will keep watching. The simple fact that we as mere human with the means of a camera can make a non living object move and do lots of incredible thing, make a clay get a character and convey a message to an audience, that whets the main talents and animator need to have and let me remind all this is done without any digital equipment like CGI. To support my thesis, Adam Elliot stated, à ¢Ã¢â€š ¬Ã‚ ¦audiences love seeing things on the big screen they know are not computer generated. When they see the fingerprints on the plasticize, they know that it hasnt been generated by a computer, and theres something magical about that. Thats why I think the art form is here to stay, and will never go away [Elliot. A 2009]. With the research work I have done for this dissertation, I would say that as man saw this extraordin ary means to control people in certain means. Every ambitious person was after some new amendments and invention to try to bring as much audience as possible for their films and inventions. A great example would be toy story created in 1995 which was only sixteen years ago. But the fact is what will happen in the next sixteen

Scene Analysis of Alfred Hitchcock’s Film Shadow of a Doubt Essay examp

Scene Analysis of Alfred Hitchcock’s Film Shadow of a Doubt Alfred Hitchcock’s film Shadow of a Doubt is a true masterpiece. Hitchcock brings the perfect mix of horror, suspense, and drama to a small American town. One of the scenes that exemplifies his masterful style takes place in a bar between the two main characters, Charlie Newton and her uncle Charlie. Hitchcock was quoted as saying that Shadow of a Doubt, â€Å"brought murder and violence back in the home, where it rightly belongs.† This quote, although humorous, reaffirms the main theme of the film: we find evil in the places we least expect it. Through careful analysis of the bar scene, we see how Hitchcock underlies and reinforces this theme through the setting, camera angles, and lighting. One of the most important elements of this scene, which can be overlooked, is the setting. An unpleasant confrontation between the protagonist and antagonist takes place inside a bar of all places. This scene is crucial because it is the first time we are completely taken into Uncle Charlie’s world. The bar acts as a liminal space for the audience to enter into his personality. It is also the first time the two main characters have a confrontation about Uncle Charlie's dark life. It should be noted that until this point most of the scenes between the Charlies have been in domestic and safe places. The bar is a complete contrast to Santa Rosa’s all-American values and standards. The director most likely set this conversation in a bar because of the negative connotations that are associated with such a place, which perfectly match the personality of Uncle Charlie. The setting also underlies the menacing nature of the conversation between the Charlies. Just as the setting is importan... ...ing Charlie's close-ups portrays a delicate glowing face, which appears frightened and angelic, an obvious contrast to the shadowy right side of her Uncle's face. The lighting scheme on the Uncle's face is a classic cinematic device revealing the duality of his personality. And again we are brought back to duality, one of the most popular themes among this director's films. Through his choice of setting, camera angles and lighting, Hitchcock makes the conversation at the bar a pivotal scene. The audience and young Charlie are finally brought into Uncle Charlie’s world. This scene’s contrast to the stereotypical American town is what makes this scene so important. Even though Uncle Charlie was able to conceal his true self from most of Santa Rosa, a few people saw him for what he really was. Just like there is a bar in every American town, there is evil as well.

Disappointment in Kate Chopins Story of an Hour Essay -- Story Hour e

Disappointment in The Story of an Hour      Ã‚   "The Story of an Hour" is a short story in which Kate Chopin, the author, presents an often unheard of view of marriage. Published in the late eighteen hundreds, the oppressive nature of marriage in "The Story of an Hour" may well be a reflection of, though not exclusive to, that era. Mrs. Louise Mallard, Chopin's main character, experiences the exhilaration of freedom rather than the desolation of loneliness after she learns of her husband's death. Later, when Mrs. Mallard learns that her husband, Brently, still lives, she know that all hope of freedom is gone. The crushing disappointment kills Mrs. Mallard.      Ã‚  Ã‚  Ã‚  Ã‚   Though Chopin relates Mrs. Mallard's story, she does not do so in first person. Chopin reveals the story through a narrator's voice. The narrator is not simply an observer, however. The narrator knows, for example, that Mrs. Mallard, for the most part, did not love her husband (paragraph 15). It is obvious that the narrator knows more than can be physically observed. Chopin, however, never tells the reader what Mrs. Mallard is feeling. Instead, the reader must look into Mrs. Mallard's actions and words in order to understand what Mrs. Mallard feels.      Ã‚     Ã‚  Ã‚  Mrs. Mallard is held back in her marriage. The lines of her face "bespoke repression" (paragraph 8). When Mrs. Mallard learns of her husband's death, she knows that there will "be no powerful will bending her" (paragraph 14). There will be no husband who believes he has the "right to impose a private will upon a fellow creature" (paragraph 14). Mrs. Mallard acknowledges that her husband loved her.... ... life. When Brently walks in the door, though, Mrs. Mallard knows that she will have to spend the rest of her life as no more than his wife, just as she had been. She knows that she will never be free. This is too much for Mrs. Mallard to handle. Life had been grim before, with her looking forward to the years ahead "with a shudder" (paragraph 19). Now that Mrs. Mallard has tasted what life might have been like without her husband, the idea of resuming her former life is unbearably grim. When Mrs. Mallard sees that her husband still lives, she dies, killed by the disappointment of losing everything she so recently thought she had gained.    Work Cited Chopin, Kate.   "The Story of an Hour."   The Heath Anthology of American Literature.   Ed. Paul Lauter, et al. 2nd ed. Vol. 2.   Lexington:   Heath, 1994.   644-46.

Comparison of Lao Tzu and Machiavelli Essay

It is obvious to most people the differences between black and white, light and darkness, or Pepsi and Coca-Cola. Many people have different preferences for each of these things, as well as different views about them. While one person may argue that Pepsi is the ultimate cola beverage, another person may claim that Coca-Cola is the best by far. This is such the case with many different people in this world, on many different topics. A prime example of contrasting views on many issues is Niccolio Machiavelli and Lao Tzu. Among the issues that they address include war and violence and the qualities of an ideal ruler. The issue with the most differences is obviously that of war and violence. In his work â€Å"The Qualities of a Prince† Machiavelli claimed that a good ruler must always be prepared for war. Even when their country is not at war, the ruler must be constantly considering combat. They must take the time to look at the land in which any battle will be fought, whether that is in their kingdom or that of their enemies. â€Å"He must, therefore, never raise his thought from this exercise of warm and in peacetime he must train himself more than in time of war; this can be done in two ways, one by action, the other by the mind. And as far as action is concerned, besides keeping his soldiers well disciplined and  trained, he must always be out hunting, and must accustom his body to hardships in this manner; and he must also learn the nature of the terrain, and know how the mountains slope, how the valleys open, how the plains lie, and understand the nature of rivers and swamps†¦Ã¢â‚¬  (38). Lao Tzu’s â€Å"Thoughts from the Tao-Te-Ching† took a more pacifistic approach. He believes that no man had the right to defeat enemies by using violence and  weapons. When violence is used against somebody, it will eventually rebound and come back upon the person who inflicted it. â€Å"Whoever relies on the Tao in governing men doesn’t try to force issues or defeat enemies by force of arms. For every force there is a counterforce. Violence, even well intentioned, Always rebounds upon oneself.† (24). The contrast in Machiavelli’s ideal ruler and that of Lao Tzu is drastic. Machiavelli thinks that the ideal ruler should be careful when it comes to being generous. He believes that if a ruler is too generous, the people he governs will become unappreciative of their good fortune. A prince should be feared by his people, but they should not despise him because of it. â€Å"A prince must nevertheless make himself feared in such a manner that he will avoid hatred, even if he does not acquire love; since to be feared and not to be hated can very well be combined; and this will always be so when he keeps his hands off the property and the women of his citizens and his subjects. † (44). Lao Tzu has many views that are in great opposition to those of Machiavelli. He believes that the best ruler is one that the people don’t even realize is there. A leader should be loved, and not feared or hated. He acts upon things, and when he is a success, the people of his kingdom get the full credit for his work. â€Å"When the master governs, the people are hardly aware that he exists. Next best is the leader who is loved. Next is the one who is feared. The worst is the one who is despised†¦ The Master doesn’t talk, he acts. When his work is done, The people say â€Å"Amazing, We did it, all by ourselves!†Ã¢â‚¬  (22-23). A ruler should also not have the desire to leave his country. If you are restless and feel the urge to move on, then you will lose touch with who you truly are. â€Å"The heavy is the root of the light, The unmoved is the source of all movement. Thus the master travels all day Without leaving home. However splendid the views, She stays serenely in herself. Why should the lord of the country Flit about like a fool? If you let yourself be blown to and fro, You lose touch with your root. If you let the restless move you, You lose touch with who you are.† (23-24). Clearly these men believed in two entirely different sets of values. This can be shown in their interest and opinions on many subjects, among them violence and war, and the traits of an ideal ruler. One is full of optimism, while the other brings out the pessimism is the most jubilant people.

Agency problem and its solutions

Principal-agent relationship occurs when a principal contracts an agent. The principal hires the agent to perform a service for him or to act on his behalf. For example, in a large corporation, shareholders would hire managers to help them to organize the company in dairy business. However, agency problems may arise because of the conflict interest and asymmetry information between principals and agents, which lead to agency costs. In this essay, I would like to use the agency theory introduced by Jensen and Meckling (1976) to analysis that to what extent that agency cost would damage shareholder’s wealth maximisation and what actions shareholders could take to correct it.Agency problems and main causes of itFirst of all, there might to conflicts of interest or different goals between principals and agents, the agent would act as their best self-interest but not principal’s. Secondly, there is asymmetry information between principals and agents, managers may have more i nformation than principals or they could hide their actions. Thirdly, there is uncertainty in the outcome. The outcome may not just depend on managers’ effort but also other factors like good luck or high market’s expectation lead to increase in share price.Agency costsAgency cost incurred when the managers do not attempt to maximise firm’s value and the cost to monitor manager and constrain their behaviours. Agency cost is the sum of three types of costs, cost of designing the contract, cost of enforcing the contract (monitoring and bonding) and residual loss if contract is not optimal.Solutions of agency problems Monitoring Management compensation Incentive compensationThere are two major principal agent model, adverse selection and moral hazard. Adverse selection occurs when one of the parties, usually the  agent, has better relevant information prior to the contract. This hidden information will be used opportunistically to optimize the utility gained from entering the contract. In moral hazard the principal is unable to observe the agents actions after signing the contract. This causes the agent not to take the full consequences of his actions and thus he can use this hidden information to act opportunistically and maximize his own profit. In most cases the principal will have to carry the costs of this behaviour. ï » ¿Agency problem and its solutions IntroductionPrincipal-agent relationship occurs when a principal contracts an agent. The principal hires the agent to perform a service for him or to act on his behalf. For example, in a large corporation, shareholders would hire managers to help them to organize the company in dairy business. However, agency problems may arise because of the conflict interest and asymmetry information between principals and agents, which lead to agency costs. In this essay, I would like to use the agency theory introduced by Jensen and Meckling (1976) to analysis that to what extent that agency cost would damage shareholder’s wealth maximisation and what actions shareholders could take to correct it. Agency problems and main causes of it.First of all, there might to conflicts of interest or different goals between principals and agents, the agent would act as their best self-interest but not principal’s. Secondly, there is asymmetry information between principals and agents, managers m ay have more information than principals or they could hide their actions. Thirdly, there is uncertainty in the outcome. The outcome may not just depend on managers’ effort but also other factors like good luck or high market’s expectation lead to increase in share price.Agency costsAgency cost incurred when the managers do not attempt to maximise firm’s value and the cost to monitor manager and constrain their behaviours. Agency cost is the sum of three types of costs, cost of designing the contract, cost of enforcing the contract (monitoring and bonding) and residual loss if contract is not optimal.Solutions of agency problems Monitoring Management compensation Incentive compensationThere are two major principal agent model, adverse selection and moral hazard. Adverse selection occurs when one of the parties, usually the  agent, has better relevant information prior to the contract. This hidden information will be used opportunistically to optimize the utili ty gained from entering the contract. In moral hazard the principal is unable to observe the agents actions after signing the contract. This causes the agent not to take the full consequences of his actions and thus he can use this hidden information to act opportunistically and maximize his own profit. In most cases the principal will have to carry the costs of this behaviour.